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Branding Session for a Real Estate Agent

By: Adriana Escalante

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Personal Branding Session for a Vibrant Real Estate Agent Who Knows Her Vibe

When your personality is your brand, your photos have to show up just as boldly as you do. That’s exactly what this personal branding session was all about—creating beautiful, personality-packed imagery for a vibrant real estate agent ready to elevate every touchpoint of her business.

She came to me wanting cohesive, standout photos she could use on her website, business cards, social media, and all her marketing materials.

Think: headshots with soul, lifestyle images that tell a story, and polished, colorful portraits that scream professional and approachable at the same time.

Claudia is one of the top real estate agents in the DC area, known for her award-winning track record and her deep expertise with expatriate clients. As a COMPASS agent, she brings a polished, global-savvy approach to everything she does—and yes, she really can sell a house in a matter of hours. We wanted her branding photos to reflect all of that and more.

Custom Planning for a One-of-a-Kind Brand

We booked the Momentum Package, which includes multiple outfits and locations—a perfect fit for the visual variety she needed. We started with a discovery call to map out her vision, and from there, I helped her choose locations that matched her brand and energy.

I even went to her house before the shoot to help with wardrobe selections.

(Yes, I really care about making sure your photos feel like YOU!)

Posing, Prompts, and Professional Polish

On the day of the shoot, I guided her every step of the way—from how to pose to what kind of energy to channel. Some moments called for strong, confident expressions; others were about showing warmth, joy, and connection.

I gave prompts to spark natural reactions and made sure every photo felt authentic, not stiff.

We also had a full support crew: my assistant kept things running smoothly behind the scenes, and our hair and makeup artist stayed on set to ensure she looked her best in every frame.

Behind the Scenes: Claudia’s Branding Session in Action

Want to see what this kind of branding session actually looks like in motion?

Check out the behind-the-scenes Reel from Claudia’s shoot! From posing direction to wardrobe changes to working with her adorable pup, you’ll get a feel for how relaxed, personalized, and fun the Momentum Package really is.

It’s the perfect way to see how we turn vision into visuals—and why these sessions are so impactful for real estate professionals looking to elevate their brand.

Color, Connection, and a Little Bit of Chaos

This client LOVES bold colors, so we made sure her wardrobe, backdrops, and overall vibe reflected that love of brightness and fun. And because real estate is all about connection, we brought in two of the most important parts of her life—her husband and her dog—for some joyful, candid moments.

We even extended the shoot longer than usual to capture everything, including a location that was way off the beaten path. But when the magic’s happening, you follow it—and this session turned into something epic.

The Result? A Visual Brand That Feels Like Home

The final gallery gave her the kind of images every business owner dreams of: versatile, scroll-stopping, and deeply personal. From bold portraits to relatable lifestyle shots, every image tells her story—and that’s what personal branding is all about.

Ready to create branding photos that feel like YOU?


Let’s make it happen with the Momentum Package?  Schedule your first call with me, and we’ll take it from there! I’ll recommend the personal branding package that best suits your career goals and your current stage in your business journey. 

Click here to schedule the call with me or send me an email. 


Save on Pinterest

Real estate agent smiles while on a phone call during a personal branding session, with text overlay highlighting behind-the-scenes of a realtor branding shoot.
Collage of branding photos featuring a realtor in a floral blouse posing confidently in a kitchen and cuddling her fluffy white dog, with text promoting vibrant branding photos for real estate agents.
Confident realtor in a bright pink blazer smiles during a branding photoshoot, with text overlay promoting personal brand photography for realtors with personality.
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